In March 2026, our team had the opportunity to visit HOSTELCO in Barcelona, one of Europe’s leading trade shows for the hospitality, food service, and catering industries.

Held at Fira Barcelona Gran Via, the exhibition brought together global brands, manufacturers, and solution providers across the HoReCa sector.

As a professional self-adhesive label manufacturer, this visit allowed us to better understand market trends, customer needs, and innovations in packaging and labeling.

1. Strong Demand for Sustainable Packaging

Sustainability was one of the most noticeable trends.

Many brands are shifting toward:

• Recyclable materials
• Wash-off labels for returnable bottles
• Minimalist label designs

This aligns closely with our wash-off label solutions, which help brands improve bottle recyclability.

2. Growth in Beverage & Private Label Products

We noticed a growing number of:

• Bottled water brands
• Juices and functional drinks
• Hotel private label products

These products rely heavily on high-quality, durable labels, especially for:

• Glass bottles
• Refrigerated environments
• Moisture resistance

3. Increasing Use of Smart & Traceability Labels

Another key trend was the adoption of:

• QR codes for product information
• Variable data printing (VDP)
• Traceability systems

This is particularly relevant for food safety and brand transparency.

What This Means for Label Solutions

Based on what we observed, the market is clearly moving toward:

• More sustainable materials
• Higher durability requirements
• Smarter labeling systems

At Jinke Label, we support these needs with:

• BOPP waterproof labels
• Wash-off adhesive solutions
• Barcode & QR code printing
• Oil- and scratch-resistant materials

Looking Forward

Visiting HOSTELCO was a valuable experience that strengthened our understanding of the European hospitality and packaging market.

We look forward to supporting more food, beverage, and hospitality brands with reliable and innovative labeling solutions.

If you are looking for customized label solutions for your products, feel free to reach out to us.