When it comes to roll labels, application direction (also called unwind direction) plays a key role in ensuring your labels are applied correctly and efficiently.

The label application direction refers to how the labels are oriented on the roll—whether the top, bottom, left, or right edge leads off first.

This detail is especially important for automatic labeling machines, where the wrong unwind direction can cause misalignment or production delays.

At JINKE Printing, we offer flexible unwind options such as:

• Top leading
• Bottom leading
• Left edge leading
• Right edge leading

Before production, confirming the correct application direction helps ensure:

✅ Smooth labeling during high-speed application

✅ Proper label placement on your packaging

✅ Reduced waste and downtime

Whether your labels are for food, beverage, cosmetics, or industrial products, we can customize the roll direction, core size, and winding method to match your labeling equipment perfectly.

📩 Feel free to contact us if you’d like a quick guide on how to choose the right unwind direction for your application line.